Archive for the ‘Twitter marketing’ Category:
How to promote your company, product or prand on Twitter
There are many newbies who are using Twitter the wrong way to promote “stuff”. These users actually lower the value to all other Twitter users by being of low value and generally being a nuisance by adding irrelevant “noise” to the Twitter feed.
Eventually, these accounts will be permanently blocked by Twitter users, removed by Twitter if a spammer account is reported and flagged by 3rd party spam busters like TwitChuck.
Now I suspect that a lot of these users are not really hardcore spammers (although there are those too). But rather, people who don’t understand how Twitter works and have no empathy for the people who mutually follow them.
If you want to promote your business or product on Twitter, here are some guidelines on how to do it professionally and ethically:
1. Age of your account.
Do not promote any business or product unless your account is at least 6 months old. Additionally, you should only promote a product that is relevant to your followers. Which brings us to rule 2.2. Build a target audience per Twitter account.
You should follow and friend users with similar interests. You should build up goodwill by offering useful content that is relevant to the product you are promoting. Use a separate Twitter account if you are involved in more than 1 market niche.3. Have a balanced ratio of friends and followers (unless you are a mega celebrity).
Spammers tend to use software scripts or robots to add thousands of followers in the hope that they will follow back. If their Tweets have no value, many people will “Unfollow” them leaving an unbalanced ratio of friends and followers. Meaning, the number of people they follow is significantly more than the number of people who follow them.4. Join the conversation.
Another self-centered strategy that spammers use is to just have a few posts about their product or service and then just focus on adding friends and followers instead of actually joining the conversation. Communicate. Retweet good tweets (see my post on How to Retweet Like a Pro). Reply to direct messages. Join conversations using the #tag. Mention others in your tweets.5. Avoid the hard sell terms
Don’t use a lot of spam terms like “free”, “join”, “subscribe”, “viagra”…etc. These will get flagged.
Make money with Twitter
So we have been going on many forums and people are giving the same old fashioned way of making money by making 100’s of accounts and using automation and making money. I honestly don’t know how many people are really successful because not many are.
It’s literally spamming Twitter, don’t know how people expect to say that they are having crazy conversion rates because everyone who is following you currently is only following you the same reason you are following them to make money or gain followers they could care less about the products you are offering they just care about their follow counts and making money.
How you should use Twitter? You Should Treat your Twitter account the same way you treat your Email List. You are not going to spam the crap out of people are you? You should build and engage with your followers and interact with them.
More »
What is Twitter Marketing ?
With rising advertising costs and lower spending more and more people are using Twitter Marketing as an inexpensive and effective means of marketing themselves. Twitter is more than a social platform for keeping up to date with what your friends are up to. It helps you find people who are potential clients for your business of services.
Twitter can be used in several ways to market your business or service. A good way to use Twitter is through the search tool. Here one can find other business or services which share common ground. You can use either the basic search wherein all keywords entered will produce results or the advanced search feature which allows you to search for very specific things. Likes, dislikes, people, words and dates can all be found using the advanced search feature.
Twitter can also be used to network. This means you can search for other people and entities that share your business ambitions and goals, as well as your social and political ideas. Some of these people are in need of your special services or would like to see what you have for sale.
You can promote yourself or your business on Twitter. Since you do not have unlimited space, you don’t have to spend a lot of time coming up with tempting ideas and don’t have to use a lot of fluffy words. You can simply state your case to the world.
Using Twitter you can instantly post tweets, which are immediately received by followers for real time conversations. This is useful if you have something new to sell that you just love, or just received some good information that you can use in your service.
With Twitter Marketing, you can reach thousands of potential customers who are searching for your products or abilities to fill their specific needs. If you just found the best soap in the world, go ahead and tweet about it.
Although “Tweets” are limited to only 140 characters there is a lot of specific information that can be given while eliminating the need for too much babbling. This way you don’t have to come up with a lot of flowery language to embellish your tweet. Also, one can add an advertisement after 140 character message, in any blank space. One can even post direct advertisements in their twitter pages.
While Twellow searches for all subscribers, Twellow categories allows searches for subscribers based on their interests. If your client likes pink poodles, let him know you like them too.
Twellowhood gives the demographic information of people who subscribe to it in the US and Canada. It gives maps and zooms, allowing people to connect by region. This is a great thing to have access to if you live in a snow belt and just happen to own a snow plowing service.
For anyone interested in more exposure with very limited costs, the development of Twitter Marketing is an effective tool which should be used by anyone who wants to promote his business or himself.
